URAL IS A CONTEMPORARY CULTURAL JEWELRY PRACTICE IN DIALOGUE WITH MEMORY, ARCHITECTURE, AND IDENTITY. FOUNDED BY MELISSA RAMÍREZ, THE BRAND WAS BORN FROM A LONGING TO PRESERVE THE COLLECTIVE MEMORY OF A CARIBBEAN CHILDHOOD—A MEMORY FRAMED BY BALCONIES, IRONWORK, AND THE EVERYDAY RITUALS OF SHARED LIFE.

INFLUENCED BY THE ARCHITECTURAL LANDSCAPE OF PUERTO RICO AND LATIN AMERICA, URAL HONORS FRAGMENTS OF CULTURE AT RISK OF DISAPPEARING—RECLAIMING THE SYMBOLIC LANGUAGE OF THE REJA CRIOLLA™ AS A LIVING ARCHIVE OF COMMUNITY, HERITAGE, AND PATRIMONY.

DESIGN, FOR URAL, IS A FORM OF RESISTANCE AND PRESERVATION—A TOOL TO IMMORTALIZE THE TEXTURES, PATTERNS, AND RHYTHMS THAT SHAPE OUR CULTURAL LANDSCAPE. DRAWING FROM GENERATIONAL MEMORY AND A MULTICULTURAL ROOT SYSTEM SPANNING PUERTO RICO, CUBA, AND GUATEMALA, THE BRAND TRANSFORMS NOSTALGIA INTO OBJECTS OF PERMANENCE.

WITH A COMMITMENT TO DOCUMENTING WHAT IS COMMON YET SACRED, URAL EXISTS TO CELEBRATE WHAT CONNECTS US—TO ARCHIVE WHAT WE RISK LOSING—AND TO WEAR OUR HISTORY WITH INTENTION.