Transforming memories into timeless jewelry for all.

Our Jewelry

At Ural, each piece begins with a hand-drawn sketch by our founder, Melissa, which is then refined using specialized design software. Our jewelry is crafted in a small women-led factory in USA that utilizes recycled metals. We use high-quality 14k gold-filled and stainless steel materials to ensure exceptional durability and timeless radiance, allowing our pieces to withstand daily wear.

In-Store Pickup

We offer a convenient pick-up in store option for your orders. Once your order has been received and processed, we will notify you via email when it is ready for pick-up. This may take up to 3 days depending on store stock levels. Orders must be picked up within 10 days of notification. Unclaimed orders will be cancelled. For any questions feel free to contact us at via email.

What is 14k Gold-Filled?

14k gold-filled is a high-quality material made by bonding a thick layer of solid 14k gold to a durable metal core, such as stainless steel. Unlike gold plating, the gold layer in gold-filled jewelry is significantly thicker, making it more resistant to water, sweat, tarnishing, peeling, or fading over time. This ensures a beautiful, long-lasting finish that offers the look and feel of solid gold and a hypoallergenic option for sensitive skin.

What is Stainless Steel?

Stainless steel is a strong and durable material known for its resistance to rust, tarnish, and corrosion. Its hypoallergenic properties make it an excellent choice for sensitive skin, while its low-maintenance nature ensures that it stays polished and beautiful even with everyday wear.

Care

Original Jewelry
All of our original jewelry is made from high-quality stainless steel and 14k gold-filled and is resistant to water and sweat. We recommend cleaning with a microfiber cloth. Do not use chemical polishes.

Vintage Jewelry
Goldfilled and silver vintage jewelry should only be cleaned with a specialized microfiber cloth. For brass jewelry you may use a natural polish. Chemical polishes should not be used with goldfilled or silver jewelry because it may degrade and damage the metal.

Vintage Clothing
Please treat your treasures delicately. We recommend carefully reading the tag of your garments for optimal washing conditions. If tag is not available, we recommend dry cleaning or gently washing by hand, using cold water, and natural detergents only. Please, do not bleach, iron or tumble dry.